Some goober has created a website for a marathon which is admitted on its face to be fake; maybe s/he is hoping a real event will grow out of the online presence. For the Borges fans out there, it's a sort of Tlon, Uqbar, Orbis Tertius of endurance events. The internet abounds in such opportunities!
If you haven't yet read it, this New Yorker account of a Michigan dentist's much more deceptive faking of marathons is fascinating.
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