Why Isn't Meb Keflezighi Better Known?

[Update: he did the half and no one saw anything but his back. 1h2m40s, ahead right from the gun. Congratulations Meb.]

Hometown boy Keflezighi was a silver medalist at the 2004 Olympics, and the first American winner of the NY Marathon in who knows how long. And according to this article in the U-T, the guy can't get a shoe deal? Something's wrong there. I remember how excited I was in 2004 to see an American take the silver. I hope athletic marketers start to realize what an undervalued asset he would be. If you go out to see the start of Rock n' Roll, look for him!